Our Mission


We aim to work ourselves right out of business.
Shouldn’t that be the goal of every healthcare company? To get all their patients better instead of creating lifetime customers?
Some people come with us willingly, happy to change their lifestyle, just needing a bit of direction. Others aren’t really ready for it. We’ll meet you where you are and if you don’t ever want to change, that’s fine too. Change is hard, but we aim to make it easier and we’ll keep trying, giving you a gentle nudge here and there. You may eventually wake up one day and realize you’ve changed more than you planned. And you’ll be healthier and happier for it.
The point isn’t winning every inning, it’s winning the World Series. We’re in it for the long haul.

To sum up: Give a man some medicine, you mend him for a day. Teach a man to mend, you treat him for life*.

*Woman too! Before you report us to the Twitter style police: it’s just a play on “give a man a fish”. Try it out with “you” – not as good, trust me: I have an artistic license.

Everyone needs a personal medical expert online.